MeatSuite & Farmers Market Mastery Workshop
- Wednesday, April 16, 2025, 7:00 PM - 8:30 PM
Wednesday, April 16, 2025 | 7:00 - 8:30 pm
CCE Saratoga County
50 W High St # 1, Ballston Spa, NY 12020
The Cornell Agriculture Marketing Research Program (CAMRP) and Cornell Cooperative Extension announce a NEW two-part series of farm marketing workshops around the state. The marketing series focuses on how farmers selling directly to consumers can benefit from new tools, resources, and teaching on the topics of marketing and pricing for the upcoming 2025 market season.
Each evening, the workshop will cover two topics. Both topics apply to livestock producers selling meat directly to consumers, while the second part of the evening will also appeal to dairy, egg, fruit and vegetable producers and those selling any farm product at a farmers market. Participants are welcome to join for one or both parts. Registration, cost, and details are below.
CAMRP manages MeatSuite.com and the Farmers Market Research Project (farmersmarketresearch.cornell.edu). This material is based upon work supported by USDA/NIFA under Award Number 2022-70419-38562.
Part 1: Creating and Pricing Consumer-friendly Meat with MeatSuite. This session will introduce you to MeatSuite, a free tool that helps farmers sell more meat to NY consumers in bulk. We’ll also share how to make bulk meat sales more approachable for first-time buyers including a demonstration of MeatSuite’s newest tool, Bundle Builder. Bundle Builder allows you to easily assemble “bulk bundles” to utilize all of your cuts and set profitable prices.
Part 2: Farmers Market Sales Data: Using the Customer Experience and Pricing to Improve Market Sales Performance. In this session we will discuss CAMRP’s price reports and how sales data from NY farmers’ markets teach us how to improve the customer experience using the results of the Cornell Farmers Market Research Project. Learn practical ways to increase customer spending and daily sales. This session is appropriate for farms selling fruit, vegetables, meat, dairy, and eggs as well as other farm products.
Deadline for registering is Monday, April 14, 2025.
Contact:
Rachel Moody ram72@cornell.edu or Steve Hadcock seh11@cornell.edu
Registration:
Cost $10
Last updated March 28, 2025